You Decide

You Decide is a campaign idea linked to the YCN brief for Why Let Drink Decide. The brief was to make teenagers aware of the risks of drinking alcohol, in that you might have unprotected sex, take drugs or get into fights. You Decide is based on the idea that teenagers will make their own choices regardless of what others tell them. So without using graphic imagery and shock tactics I aimed to lay out the options before them.

Cards with tips on how to prevent yourself from feeling regretful in the morning. The also have space for a name, address, emergency contact and taxi number so that friends can help you get home.

Three posters

Leaflet to be handed out at schools.

The leaflet extends the choices into a long list. The purple one for example lists choices a girl might make when getting ready for something like a school disco. This highlights the point that although you spend hours deciding how to do your hair, if you have had alcohol you might not consider things like whether to wear a condom or not.

The campaign extended across bags badges and t-shirts. These all have the message I've decided. I think that for teenagers, iconic freebies like this are important to a campaign.

Samaritans Publicity

This project aims to publicise what it is that the Samaritans do, and what services they offer. It works on the idea that a problem shared is a problem halved. Every element has something halved to carry the idea through and create an identity, which you can see in the above poster.

Newsletter explaining charity news.

Leaflet clearly outlining the services of the organisation.

New Blood

If you look closely in the right hand corner... YES there I am!

New Blood 2010

Short Cuts

The brief was to design a way to market short stories to the general public.

My design was made to be as cheap as possible so that they could be sold for around £1 somewhere like a coffee shop. They are designed so that the colours are the main thing that sets them apart from each other. The idea is that people at a coffee shop counter would lucky dip for a book or choose a colour that is new to them.In order to fit the stories onto one piece of paper I designed the books so that they unfold as you read through them.

Editorial Brief

OldGapper

This project came about after realising a gap in the market for a slightly

older generation of travellers.

Too many travel magazines are continual picture, advert, picture, advert, and you don't know where the information is. Old Gapper tries to clearly lay out facts and uses select images compiled of artwork, patterns and photographs.

It works using a dual narrative, the voice of the traveller and the voice

of Old Gapper.

The main article is about Genghis Kahn and a journey that a group of travellers took, following in his footsteps.

"Before you go, there's one person you ought to know about..."

The second article is on the Naadam Festival, "an event that you cannot miss..."

Throughout the magazine I used a series of quick fact boxes as you can see here.

Again this makes the factual information clear and there is no doubt of how

to find it.